.

FOOD BUSINESS NEWS:

Discussions about the food industry, restaurants, and licensed food brand extensions

A World Leader

A World Leader
One of the World's Top 20 Licensing Agents

Tuesday, April 28, 2009

Broad Street Licensing Group One of Top 20 Agencies




License! Global magazine has taken a comprehensive look at the top licensing agencies representing the biggest brands and creating industry buzz, and Montclair, Broad Street Licensing Group was named to the top twenty agencies worldwide, with retails sales of licensed products brokered by the NJ-based agency topping $93MM and climbing.

The magazine's profile of us (click here) says: "The agency’s portfolio of clients has grown to include Burger King, The Culinary Institute of America, Unilever, BIC USA, Cutty Sark, Rich Foods, Bruegger's Bagels, Helene Curtis, Elizabeth Arden, Breyers Ice Cream, Popsicle and FabergĂ©. Key achievements include the Burger King salty snacks line, sold in the U.S. through vending, club, mass, drug, c-stores and grocery, and now in distribution in Asia, South America, Europe and the Middle East, and recently nominated for “Best Corporate Licensee” by LIMA, the licensing industry trade association. During 2008, The Culinary Institute of America achieved record sales with its CIA Masters Collection of cookware, bakeware and cutlery from Robinson Home Products, as well as expanded product lines such as the Instant Gourmet Kitchen Sets and the Professional Series food processors. BSLG also expanded BIC USA’s leadership in disposable lighters with a line of NASCAR drivers, such as Dale Earnhardt Jr., Jeff Gordon, and Kasey Kahne. For 2009, the agency will continue to build strategic and innovative brand extension opportunities for current and new clients in the U.S. and international markets.”

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.