Unilever Jumps into Restaurant Licensing

Unliever just inked a deal with restaurant chain P.F. Chang parent company China Bistro for prepared P.F. Chang-branded Asian frozen meals. Unilever attributes its desire to grow its licensing program to having successfully launched licensed Bertoli Frozen Italian Skillet Meals in 2005.

This is quite surprising news, since usually Unilever is very conservative about licensing, and has for the most part eschewed licensing its own brands to other categories. But it goes to show that retail extensions are here to stay with brands big and small.


Excerpted from BSLG's weekly subscription news reader service Food Business News. To subscribe or for information about licensing, contact Broad Street Licensing Group (tel. 973-655-0598)