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This is quite surprising news, since usually Unilever is very conservative about licensing, and has for the most part eschewed licensing its own brands to other categories. But it goes to show that retail extensions are here to stay with brands big and small.
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Excerpted from BSLG's weekly subscription news reader service Food Business News. To subscribe or for information about licensing, contact Broad Street Licensing Group (tel. 973-655-0598)
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