BROAD STREET LICENSING GROUP BROKERS DEAL FOR NEW BURGER KING-BRANDED CRISPY MICROWAVEABLE FRENCH FRIES FROM CONAGRA

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Miami, FL,: Montclair, NJ-based BROAD STREET LICENSING GROUP brokered an exclusive deal between Burger King Corp. and Con Agra Foods Lamb Weston for a retail line of crispy microwaveable Burger King-branded French fries. The line will hit shelves of select retailers including Wal-Mart this fall. King Krinkz, seasoned crinkle-cut fries, will be the first to market in early September, soon followed by King Kolossalz, extra-large fries, and King Wedgez, seasoned potato wedges.

Once out of the microwave and with a quick rip of the top, the box becomes an easily transportable container reminiscent of Burger King Corp.’s signature FRYPOD® container. The perfect size for snacking or sharing, the products offer the convenience of microwave cooking while maintaining the delicious taste and texture of crispy fries.

“Burger King Corp.’s tremendous brand strength and reputation for great-tasting French fries give this new line of King retail fries a head start in the marketplace,” said Sharon Miller, vice president of retail sales for ConAgra Foods Lamb Weston. “Now consumers can enjoy King-fries at home in an easy-to-prepare, microwaveable format that’s perfect for today’s busy families.”

"This licensing deal, brokered by Broad Street Licensing Group, gives Burger King Corp. the ability to take our HAVE IT YOUR WAY® brand promise beyond our restaurants and engage customers in a new way,” said John Schaufelberger, senior vice president, global product marketing and innovation, Burger King Corp. “The innovative and portable design of the packaging makes these fries perfect for an on-the-go snack.”

Excerpted from BSLG's weekly subscription news reader service Food Business News. To subscribe or for information about licensing, contact Broad Street Licensing Group (tel. 973-655-0598)