Carl's Jr. Continues Its Bad Boy Ways

Carl's, Jr. likes being bad.

A stream of sexy ads has outraged the proprietary police. But the fast food burger chain has clearly decided bad pub is better than no pub. Its current commericial has Kim Kardashian, whom the New York Times has dubbed one of television's most-vapid and pointless personalities, in a suggestive spot extoling how "salads can be hot."

The video above is safe for work, but unsafe for those who think skin and suggestive gestures aren't the way to sell food.

Then again, who remembers the eating scene in "Tom Jones"?

This blog includes excerpts from a weekly round-up of food industry & food licensing news provided free to Broad Street Licensing Group's clients, and as a paid subscription service (6 months $695; 1 year $1,125).

Too busy to keep up with the news wires & publications about the food business? If you or your company would like to subscribe to our news service, call Danielle Foley at Broad Street Licensing Group (tel. 973-655-0598) and ask for your free sample or click on our website.