Broad Street in The Wall Street Journal

A new article in The Wall Street Journal says in part:

Restaurant chains are increasingly looking to attract grocery store shoppers to help offset restaurant losses. For instance, Burger King Holdings Inc. plans to sell its Apple Fries in 10,000 grocery stores nationwide this fall. California Pizza Kitchen Inc. saw supermarket sales of frozen pizza increase 19.6% to $159 million last year, reported The Wall Street Journal. "Restaurants are thinking, 'If we can't capture those consumers in our own stores, we'll get them at home and, when the economy improves, they'll return to our stores,'" stated Bill Cross, vice president of food licensing at Broad Street Licensing Group.

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