Burger King Licenses Apple Fries to Retail

BK® FRESH APPLE FRIES BROKERED BY BROAD STREET LICENSING GROUP COMING TO GROCERY STORE SHELVES THIS FALL

Miami, FL, June 18, 2009: Montclair, NJ-based BROAD STREET LICENSING GROUP brokered an exclusive deal between Burger King Corp. and Crunch Pak, which will bring the brand’s popular BK® Kids Meal product, BK® Fresh Apple Fries, to approximately 10,000 supermarkets nationwide starting in the fall of 2009.. Bringing BK® Fresh Apple Fries – fresh-cut, skinless red apples sliced to resemble real french fries – to stores across the country is a testament to the power of Burger King Corp.’s innovation and the broad appeal of the BURGER KING® brand.

While exact serving sizes and price points are not yet confirmed, a single serving will be available for approximately $1, and a larger package with multiple servings will be available for $4 to $5. Found in the produce section of major retailers with other fresh-cut fruits and vegetables, BK® Fresh Apple Fries packaging will be clearly labeled with the brand logo to make it instantly recognizable as a BURGER KING® branded product.

“Our goal in developing BK® Fresh Apple Fries was to create a menu item that satisfied parents’ demands for nutrition and convenience and kids’ appetites for great-tasting food,” said John Schaufelberger, senior vice president, global product marketing and innovation, Burger King Corp. “With more than 29 million servings sold since its launch last year, we knew we had a winner with both parents and kids alike. The popularity of this clever product is now opening up new channels for our business and providing our customers with a menu favorite in the places they shop most.”

The licensing arrangement allows Burger King Corporation’s exclusive licensee, Crunch Pak, to bring BK® Fresh Apple Fries to the retail market. Located in Washington State and New York, Crunch Pak is the retail leader in sliced and prepared apples.

BK® Fresh Apple Fries became available in BURGER KING® restaurants nationwide starting on June 30, 2008 and is one of the hallmarks of the nutrition initiative under the BK Positive StepsSM program, which demonstrates Burger King Corp.’s commitment to providing innovative and nutritionally balanced menu options that parents and kids agree on.

About Burger King Corporation

The BURGER KING® system operates more than 11,800 restaurants in all 50 states and in 74 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. among America's 1,000 largest corporations and Ad Week named it one of the top three industry-changing advertisers within the last three decades. To learn more about Burger King Corp., please visit the company's Web site at www.bk.com.

Excerpted from BSLG's weekly subscription news reader service Food Business News. To subscribe or for information about licensing, contact Broad Street Licensing Group (tel. 973-655-0598)