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Despite recent gains by Private Label products, brands continue to hold their value. Research firm Harris Interactive has released the results of their EquiTrend® annual brand equity study measuring more than 1,000 brands across 39 categories. The top ten food brands are ranked below:
Rank - Brand - Overall Equity Score
1. M&M’s Plain Chocolate Candy 79.54
2. Hershey's Kisses Chocolate Candy 79.45
3. Arm & Hammer Baking Soda 78.30
4. Reese's Peanut Butter Cups Chocolate Candy 78.14
5. Hershey's Milk Chocolate Candy Bars 78.06
6. Kleenex Facial Tissues 77.47
7. Campbell's Soups 77.35
8. Google 76.70
9. M&M’s Peanut Chocolate Candy 76.61
10. Crayola Crayons 76.61
In the restaurant category, Subway finished first.
Excerpted from BSLG's weekly subscription news reader service Food Business News. To subscribe or for information about licensing, contact Broad Street Licensing Group (tel. 973-655-0598)
Rank - Brand - Overall Equity Score
1. M&M’s Plain Chocolate Candy 79.54
2. Hershey's Kisses Chocolate Candy 79.45
3. Arm & Hammer Baking Soda 78.30
4. Reese's Peanut Butter Cups Chocolate Candy 78.14
5. Hershey's Milk Chocolate Candy Bars 78.06
6. Kleenex Facial Tissues 77.47
7. Campbell's Soups 77.35
8. Google 76.70
9. M&M’s Peanut Chocolate Candy 76.61
10. Crayola Crayons 76.61
In the restaurant category, Subway finished first.
Excerpted from BSLG's weekly subscription news reader service Food Business News. To subscribe or for information about licensing, contact Broad Street Licensing Group (tel. 973-655-0598)
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