Loyal Fans

According to market research firm Brand Keys, here are the rankings for customer loyalty in the restaurant channel:

Casual Dining

Olive Garden
Chili’s
Outback
Applebee’s/Hooters (tie)
IHOP/Red Lobster/TGI Friday's (tie)
Ruby Tuesday's
Arby’s

Coffee

Dunkin' Donuts
McDonald's
Starbucks
Krispy Kreme

Pizza

Domino's
Pizza Hut
Papa John's
Godfather's/Little Caesars/Round Table (tie)
Chuck E. Cheese

QSR

McDonald's
Subway
Quiznos
Burger King
KFC /Wendy's (tie)
Hardee's
Jack in the Box/Taco Bell (tie)

Excerpted from BSLG's weekly subscription news reader service Food Business News. To subscribe or for information about licensing, contact Broad Street Licensing Group (tel. 973-655-0598)