Dean Foods Under Attack (Again)

Regular readers of our subscription newsletter know that organics producer Dean Foods has been under attack for profiteering in the milk sector.

It has now earned the wrath of The Organic Consumers Association which is calling for a boycott on Dean and its Horizon, Silk and WhiteWave-Morningstar brands following the company’s decision to convert most of its organic soy bean operations to conventional. Dean insists it’s a straightforward business decision instigated by consumers choosing “natural” over “organic,” but The Cornucopia Institute, an organic advocate who claims to seek “economic justice for the family-scale farming community,” calls the move “declaring war on the organic industry.”

Dean has already announced “natural” Horizon milk. While the organic lobby insists consumers are still demanding their products, the plain fact is shoppers are trading down to conventional, putting pressure on companies like Dean with large investments in organic production facilities.



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