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FOOD BUSINESS NEWS:

Discussions about the food industry, restaurants, and licensed food brand extensions

A World Leader

A World Leader
One of the World's Top 20 Licensing Agents

Monday, March 8, 2010

Tasty Tidbits

• Only one of the 27 largest food companies reported a decrease in sales in 2008, with 16 reporting increases in net income. Five companies recorded net losses, the most in the last six years.

• Sales of microwaveable packaging in the U.S. will reach $1.7bn by 2013, a 16% growth rate since 2003. For those who want to know more, a complete report can be purchased for $4,500.

• When it comes to ice cream, Californians like Mint Chocolate Chip, Neapolitan and Rocky Road, and prefer eating it at Baskin-Robbins over trendier places like Cold Stone Creamery (see “World Food” above).

• In another tasty ice cream story, and a sign that marketers are under pressure, Unilever’s North American ice cream unit has announced how 6 varieties of Klondike bars, the chocolate-covered ice cream squares, will now have 25% more chocolate coating. Unilever’s Breyers ice cream brand was among the first companies to sell their bulk ice cream in less than ½ gallon containers while keeping the price of the old ½ gallon packaging.

• And finally, comfort food seems to vary by generation (duh!). Boomers prefer “classic” foods such as braised meats, casseroles and ice cream, along with foods from childhood, including peanut butter, popcorn, canned tuna, chicken noodle soup and oatmeal. Gen Xers prefer commercial fast food burgers or burritos, and want their brands in things like cookies, ice cream, candies and snacks. Gen Yers aren’t picky and range from burritos to ramen noodles, though usually with a healthy angle (sushi and fruits) and with no particular loyalty to brands.

This blog includes excerpts from a weekly round-up of food industry & food licensing news provided free to Broad Street Licensing Group's clients, and as a paid subscription service (6 months $695; 1 year $1,125).

Too busy to keep up with the news wires & publications about the food business? If you or your company would like to subscribe to our news service, call Danielle Foley at Broad Street Licensing Group (tel. 973-655-0598) and ask for your free sample or click on our website.

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