Taking Social Media to the Max?

Burger King is known for controversial marketing. They don't mind getting "in your face."

When told by a reporter "the King is creepy," former BK CMO Russ Klein replied, "I'll take creepy."

After all, bad pub is better than no pub at all.

The BK formula is to be "edgy," with the brand pitched as the "cool uncle" (the one who presumably tells you where to download the best porn and how to fool your parents when you're high?). So their ad agency, Crispin-Porter, is allowed to do things that make even some BK executives (and franchisees) uncomfortable. The idea is that it attracts the "super fan" who likes edgy and even creepy.

So now comes a campaign CP developed in Brazil that allows customers to have a wrapper with their likeness on it.

OK.

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