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Montclair, NJ, October 27, 2009: BROAD STREET LICENSING GROUP has brokered an exclusive licensing agreement between Votto Vines Importing and The Order Sons of Italy in America (OSIA) for a retail line of imported Italian wines bearing OSIA’s LEONE D’ORO® trademark. The Order of the Sons of Italy in America is the largest and oldest national organization for people of Italian heritage in the United States.
The LEONE D’ORO-branded line of red, white and sparkling varietals will be imported from vineyards in the Italian regions of Piedmonte, Fruili and Le Marche. Each wine will retail from $12-20 per bottle.
“OSIA is one of the most-respected organizations in the country, and we look forward to working with them to bring the Leone D’Oro varietals to all who appreciate Italian wines,” said Peter Votto, VP Global Logistics for Votto.
“We are genuinely exhilarated by OSIA’s partnering with Votto Vines— a dynamic and visionary company whose principals know as much about wines as they do about Italy, the importance of family and the U.S. market,” stated Philip Piccigallo, National Executive Director for OSIA.
”Broad Street Licensing Group helps its clients extend their reach to consumers via new platforms and channels of distribution,” says Carole Francesca, president of Broad Street. Our goal is to extend OSIA’s brands into retail, leveraging consumer’s ongoing love affair with Italy and its magnificent foods and wines with the most respected Italian-American association in the U.S. Votto Vines is an excellent company that will bring these exciting wines to the American consumer across a variety of channels of distribution.”
The wines are part of the program Broad Street has developed for leveraging the Leone D’Oro and Figli d’Italia trademarks into a variety of food products in specialty grocery markets, and is designed to help consumers gain access to high-quality items from Italy allowing them to buy with confidence.
About Broad Street Licensing Group
The LEONE D’ORO-branded line of red, white and sparkling varietals will be imported from vineyards in the Italian regions of Piedmonte, Fruili and Le Marche. Each wine will retail from $12-20 per bottle.
“OSIA is one of the most-respected organizations in the country, and we look forward to working with them to bring the Leone D’Oro varietals to all who appreciate Italian wines,” said Peter Votto, VP Global Logistics for Votto.
“We are genuinely exhilarated by OSIA’s partnering with Votto Vines— a dynamic and visionary company whose principals know as much about wines as they do about Italy, the importance of family and the U.S. market,” stated Philip Piccigallo, National Executive Director for OSIA.
”Broad Street Licensing Group helps its clients extend their reach to consumers via new platforms and channels of distribution,” says Carole Francesca, president of Broad Street. Our goal is to extend OSIA’s brands into retail, leveraging consumer’s ongoing love affair with Italy and its magnificent foods and wines with the most respected Italian-American association in the U.S. Votto Vines is an excellent company that will bring these exciting wines to the American consumer across a variety of channels of distribution.”
The wines are part of the program Broad Street has developed for leveraging the Leone D’Oro and Figli d’Italia trademarks into a variety of food products in specialty grocery markets, and is designed to help consumers gain access to high-quality items from Italy allowing them to buy with confidence.
About Broad Street Licensing Group
Broad Street Licensing Group (BSLG) is a full-service agency specializing in developing, implementing and managing licensing programs, both for well-known consumer brand names and select non-profits, with a special focus and expertise in food and restaurant brands. They develop long-term licensing partnerships for their clients focusing on brand extensions designed to reach across platforms and channels of distribution. Their roster of experience includes Burger King, Bruegger’s Restaurants, The Culinary Institute of America, BIC USA, Rich’s Foods, Unilever, Fabergé, Cutty Sark, Good Humor-Breyers, Snuggle, ReaLemon, and Popsicle.
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