Food Business News

This article about Burger King licensee The Inventure Group says how the company has seen significant growth from its lines of snack chips, including that from Burger King.

In 2007, the company signed a deal with Burger King to produce a line of snack foods under the fast-food chain's moniker.
They include a crispy puffed snack shaped and flavored like onion rings (a popular Burger King offering) and another shaped and flavored like French toast.
The company reported that sales of the Burger King licensed products were up 45 percent in the second quarter of 2009.
"We're thrilled with the Burger King snack rollout," said Steven Sklar, Inventure's senior vice president of marketing.
The licensing agreements allow Inventure to use the name recognition of the licensee to launch new products.
"It's much less expensive to launch a new product under a known brand that to build a new brand on your own," Sklar said.
While Inventure gets a relatively inexpensive way to bring out new products, the licensee gains publicity from its name hanging in vending machines and convenience stores.

Excerpted from BSLG's weekly subscription news reader service Food Business News. To subscribe or for information about licensing, contact Broad Street Licensing Group (tel. 973-655-0598)